Finding the connection between ideas, people, and experiences.

Creative Production / Strategy / Research / Experience

I’m naturally curious—I observe, ask questions, research what’s happening beneath the surface, and look for the insight others may have missed. Then I translate what I find into ideas, systems, stories, and experiences that people can understand, connect with, and act on. I’m a creative strategist, researcher, and producer who turns complex ideas into clear, compelling experiences.

My career has taken an intentionally unconventional path. While serving in the U.S. Peace Corps in Moldova, I learned Romanian in nine months and created a creative educational program that continues to operate nearly two decades later. That experience taught me something I still carry into every project: the best solutions come from listening first, understanding the environment, and then creating something that genuinely fits the people you're trying to reach.

From there, I moved through entrepreneurship, brand strategy, interior design, architecture, research, and public service. I discovered interior design while renovating a health studio I owned in Chicago, eventually studying interior design and architecture in Paris and designing residential and restaurant spaces in Santa Fe.

As technology and AI began reshaping how we work and experience the world, I leaned into learning again—studying AI and earning a certificate in UX Research to better understand people, behavior, technology, and the intersection between them.

Today, as a Victim Advocate with the Clay County Prosecutor’s Office, I help people navigate the complexity of the criminal justice system. I was initially brought in to help develop more streamlined ways for victims to participate remotely; I now guide hundreds of people through complicated, high-stakes processes while coordinating with prosecutors, law enforcement, courts, and community organizations.

Across all of these experiences, the common thread has remained the same:

Observe. Research. Find the insight. Make the complex understandable. Create something better.

I’m especially interested in creative strategy, creative production, brand experiences, UX research, experiential work, and emerging opportunities at the intersection of storytelling, technology, culture, and human behavior.

I’m at my best where curiosity, strategy, creativity, and execution come together—and where there’s an opportunity to turn an unexpected insight into something people remember.