In order to better understand the user experience, how to identify “jobs to be done” that lead to more impactful results, in spring 2024 — I took a UX Research Bootcamp course through Memorisely. I built my confidence in planning, conducting and synthesising research with the support of AI. Here is my case study report for Skyscanner, a travel booking website and app.
Skyscanner is a travel search aggregator based in Edinburgh, Scotland. Available in over 30 languages and used by 100 million people per month, the app lets people research and book travel options for their trips, including flights, hotels and cars. After screening users through surveys, I conducted interviews and discovered insights by synthesizing data.
