PRODUCT PLACEMENT - PARIS, FRANCE

FORECASTING TRENDS IN PARIS

I collaborated on a creative team project and photoshoot with Anna Barr, editor of Fucking Young Magazine, during a course at PAA for this photo. We learned about writing copy and marketing concepts for luxury brands. Some of the work was featured in Vein, a couture fashion magazine.

We created a marketing strategy for Telfar’s popular line of unisex bags. These bags are considered luxury, but are affordable for the average buyer. We set up a photoshoot at Garden du Luxembourg with disposable cameras to get a gritty vibe. The bags were shot in unpretentious settings to support the brand message of the bags being “For Everyone”

Another concept that came out of this ideation was a campaign using the zodiac signs, to show that no matter your birth month, there is a bag for you. The ad concepts below leveraged photos of celebrities that publicly support the brand, such as Beyonce, Selena Gomez, and Ashton Sanders.